A guide to self-examining your business' digital presence and creating a strategy for success

Searching for Stardust

The first step in assessing your digital presence is to take note of where your business can be found online. I call these small pieces of your business Stardust. This includes your website, social media, review sites like Yelp and Google, feature articles in blogs or news publications, and more.

• Take some time to really think about your digital Stardust, and write down all the online spaces you can think of where your business exists.

Stargazing

The next step in assessing your digital presence is to note how much effort you're putting into the management of your Stardust.

<aside> <img src="/icons/telescope_purple.svg" alt="/icons/telescope_purple.svg" width="40px" /> Here’s how we’ll rank them: Remnant - you're on the platform, but not actively engaged Present - you post or interact with your audience occasionally Active - you post and interact with your audience consistently

</aside>

• Rank your involvement on each of the platforms you listed in the last step

Charting a Path

The last step in assessing your digital presence is to decide what you want to do differently now that you're aware of your digital presence and involvement level. Do you wish you had a stronger presence on a certain platform? What's something you can do to make that happen?

• Choose one of the platforms you've been examining to upgrade. Then, think of a small, achievable way to grow your presence through active engagement

Want help building a holistic marketing strategy?

Schedule a Moon Magic Mini Consulting Call or dive into the Sea of Serenity Consulting Package